My production company is called Shooting Star Production. The reason I have chosen this name is because shooting stars are considered something special, and because I'm going to be making something totally different and unique is going to give that special feeling.
Target Audience
My current target audience for Ferrero Rocher is around 30 - 60 years olds. The reason I think they have older target market is because I can denote by watching few of their adverts. In the adverts you can see how "Upper class" people look and how they are dressed which doesn't appealing to teenagers at all. Below you can see one of the example for Ferrero Rocher advert.
The product primarily appeals to a female audience because of the adverts where is shows girl enjoying Ferrero Rocher and having a good time. But if I was to say in percentage I would say is mainly 90% female and 10% male.
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The typical ethnicity for the current product is primarily white suburban couples because in the adverts it shows mainly white people, who are couples. The typical target audiences' hobbies would include socialising, going out in upper classes parties,
Rebranded Target Audience
The rebranded product would be mainly aimed at for the ages between 16-19 years old teenagers, The way my new advert is going to be aiming at younger teenagers is by using young people in my advert so that my target audiences are attracted to the rebranded Ferror Rocher. is connected to their age group which is between the ages of 16 - 19. And the product primarily would be appealed to a female audience, but not primarily. I would say 60% female and 40% male.
The typical ethnicity for my new advert would be for everyone, and the typical target audiences, hobbies would include going out with friends, playing sport and partying.
